KEEP THE DUGHOrder planning and food cost for independent restaurants
Free for independent restaurants

Your prices, next to DoorDash and the restaurants near you.

Tell me your restaurant and where you are. You'll get a free report by email: your DoorDash prices next to your counter prices, what a $40 order leaves you at 15%, 25% and 30% commission, and your menu next to nearby restaurants that serve the same kind of food, dish by dish.

Get your free report

A few boxes. It's emailed to you, no call needed.

Your website, your Toast, Square or Slice ordering page, or your DoorDash listing all work.

Without it, the DoorDash section is an estimate from your menu prices. With one month's statement (Merchant Portal > Financials, PDF or CSV), I work out what you actually kept. You can also forward it to intake@keepthedough.com later.

Free, no card, no contract. I use your email to send the report and may follow up once. Privacy.

  • Built from public menus. You don't have to send me anything.
  • Every price in it is printed on a menu. Nothing is guessed.
  • It shows the price side of DoorDash. What you actually keep is in your payout statement: send one month's and I'll work out the real number.
  • Emailed to you. No call needed.

Chris Simone · Co-owner, Amore Pizzeria · Zionsville, Indiana · since 2003

How the free report worksAutomatic · emailed to you

Your prices next to the places your customers also order from.

  1. You fill in the formYour restaurant, your town, your email, and a link to your menu if you have one handy.
  2. The report gets builtYour menu is pulled from public listings and lined up against nearby restaurants that serve the same kind of food, dish by dish. If you're on DoorDash, your app prices go next to your counter prices too.
  3. It lands in your inboxHow far your DoorDash prices sit above your counter prices, where you're priced under the restaurants around you, and where you're over. Want to talk it through? Book 30 minutes with me.
Example only, not real data

This is what one section of the report looks like, for a made-up burger place. The shop and the numbers below are made up to show the layout. Your report uses the dishes on your own menu.

ItemYour priceNearby rangeNearby middleRead
Cheeseburger$9.49$9.99–$13.49$11.25Under
Bacon burger$12.99$11.49–$14.99$12.75In line
Fries (regular)$5.49$3.49–$4.99$3.99Over
Chicken tenders (3)$8.99$9.49–$12.99$10.49Under
The real numberFrom a payout statement, not a menu

The menu shows the markup. The statement shows the rest.

A menu can tell you how much higher your DoorDash prices are than your counter prices. It can't tell you what DoorDash kept. That is on your payout statement, and it is usually more than the commission.

Proof: my own shop, Amore Pizzeria
42%of my DoorDash food sales never reached me, across 1,207 orders. I thought it was 25%.
$17.57per DoorDash order that never reached me, $11.19 of it commission and ad fees.

Amore Pizzeria, Zionsville, 2026, added up from my own payout statements. One shop's numbers, not an industry average. Yours will be different, which is the point of checking.

About 25 points of that was commission. The rest was advertising and discounts I was paying for without adding them up. None of it is printed on a menu. If you want your own number, attach one month's payout statement to the form above, or forward it to intake@keepthedough.com, and I'll work it out and email it to you.

After the reportOnly if you want it

What I build for restaurants: next week's order, written for you.

Order planner + food cost $149/ month

Next week's vendor order list on your phone, written from your own invoices, plus your food cost from the same invoices. No par levels, no recipe mapping, counting optional. It runs at my shop every night.

The first 4 weeks are free. Founding price for the first 10 shops; $199 a month after that. Works with any POS.

Delivery-app fix $199one time

I go through your real DoorDash, Uber Eats and Grubhub statements with you and make the changes on your accounts.

Done with you on a call, anywhere in the country. In person if you're near Indianapolis.

Start hereFree · no card · no call

See how your prices compare. It's free.

A few boxes and it's emailed to you. If you want to talk it through afterwards, grab 30 minutes with me.