After 24 years, I finally feel like I have total control of my business.
Covid permanently altered the fabric of this business. Inflation in food costs and wages forced us to rebuild and find new margins. It is not easy — but with technology we finally have the tools. You have to recapture your margin in the face of a price-sensitive customer — and that isn't about charging more, it's about keeping what you already earn.
Chris Simone · Owner, Amore Pizzeria · since 2003
You'd be shocked how much you're really leaking.
I thought I knew my business after twenty years. Then I sat down with my own statements and went through them line by line. You have to recapture your margin in the face of a price-sensitive customer — and that isn't about charging more, it's about keeping what you already earn.
| Commission | 24.7% |
| Advertising | 7.5% |
| Discounts funded by the restaurant | 13.9% |
| Effective take | 46.0% |
| Sponsored listings — attributed by platform | 58.0% |
| Sponsored listings — measurable lift | 5.0% |
I'd have kept paying for that last line forever. A website's whole job is to move orders off those platforms and back onto your own counter.
Everything here runs at my shop first.
I don't sell anything I haven't already broken and fixed in my own restaurant.
The website — free to build
Ordering wired to your system so the order comes to you. Gift cards, catering with real party pans, a hiring page, a menu readable on a phone, and the FAQ that stops your staff answering the same six questions mid-rush.
Toast integration
Menu, hours and prices pulled from Toast so the site is never stale — and your order data pulled back out so it's usable. I've been in the Toast API for years running my own shop.
Agents that work a shift
An inbound agent on your email that answers the routine and flags what needs you. A catering agent that drafts quotes. A hiring agent for applicants. Nothing reaches a customer without your approval.
The weekly numbers report
Every Monday: revenue, food cost, labor and net against your targets, what moved, what broke, and a plain-English read on why. Built because I was tired of finding out about a bad month six weeks late.
Books, done
Everything above plus your bookkeeping — categorization, duplicate catching, a 13-week cash forecast and month-end close. Replaces a bookkeeper who doesn't know what a food cost percentage should be.
You shouldn't find out about a bad month in October.
Food cost drifts two points and nobody notices until the P&L lands. The weekly report puts revenue, food, labor and net side by side against your own targets, flags what moved, and tells you in plain English what to look at.
Green, amber, red. That's the whole interface.
Specimen — sample figures
This is my shop's site.
Not a mockup — the actual website running Amore Pizzeria right now. Toast ordering, gift cards, catering, a hiring page, and a Spanish version because half my neighborhood reads it.
Yours would be that, with your name on it. I'll mock it up before you owe me a dime.
amorezionsville.com →
Free to build. Ninety-nine a month.
| Design, writing and launch | $0 |
| Hosting, security and updates — text me, done that week | $99/mo |
| Your domain, in your name — files yours if you leave | included |
| Accessibility to WCAG AA | included |
| A mockup with your name and menu, before you owe anything | $0 |
| Due today | $0 |
I run Toast at my shop too. Once your site's up I'll show you what your numbers are actually saying.