A $99 website, or the $349 app I run my shop on.
I've run Amore Pizzeria in Boone Village, Zionsville since 2003. Keep the Dough is the company that came out of that shop — I got tired of finding out on the fifteenth what happened on the first. Two rungs, that's the whole catalog. A website I build free and host for $99 a month, or $349 for the live Keep the Dough app on your phone, a Monday that sends when the numbers tie to your POS, and next week's order — automated inventory, no clipboard counts. The site comes with the $349. Then you upgrade, or you don't. No add-ons. What I ship next stays inside the price you're already paying. Everything on this page already runs at Amore first, or it's labeled so you can see it isn't for sale.
Chris Simone · Owner, Amore Pizzeria · Zionsville, Indiana
January, May and June 2026 — 1,207 orders, added up line by line out of my own books. Not a study, not an industry average. Mine. Yours will be different, and you won't know how until somebody adds it up.
You can buy this today
Your website, built and hosted
Menu, hours, ordering wired to your own counter instead of a platform's, a catering page, a hiring page, Spanish if your neighborhood reads it. I build it, I host it, you never touch HTML. Free to build — you see it finished, with your name and your menu on it, before you owe me anything. Want your own ordering app under the shop's name? You enroll an Apple Developer account as your LLC ($99 a year to Apple) and I build it free. It isn't a separate thing you buy.
Running. My own shop's site is one of these. You text me a change — one a week, done within two business days, by hand — and I'll tell you if it's bigger than that. That text is how the site gets edited. It isn't a separate thing you buy.
A free read on your menu and pricing
Send me your menu and your price list and I'll send back what I see — where you're leaving money, where a price move would stick and where it wouldn't. No obligation, and I'll tell you if I don't see anything worth changing.
Running, but it's me at a desk, not software. I raised my own prices this spring off the same analysis and lived with the answer. A few of these a month is all I can do properly — and it's information, not advice: what you do with it is entirely yours.
The Keep the Dough app, Monday, and next week's truck
This is the live iOS app — Keep the Dough, on the App Store — a Monday that sends when every number traces to your POS, and next week's order. Automated inventory. No counts. Open it: Today is live sales against a normal weekday, off your Toast. Week is revenue, food cost, labor, the take, and what to put on the truck next week. The website from the $99 rung comes with it. This replaces that price; it isn't stacked on top.
The order list rebuilds at night off your Toast sales and the invoices you already get. No clipboard. No recipe file. If last truck ran short, it orders more. If it sat, it cuts. A jump against sales is the flag. Included, not a module.
After onboarding it runs unattended. I am in it for onboarding, a connection that breaks, a text to change the site, and a Monday that held because a number didn't tie out. That is the whole list.
Monday auto-sends when sales and labor come off Toast and food cost comes off the invoices you forward. If a number doesn't trace, it holds and I get a text. Nobody rewrites the week by hand — not you, not me.
Food cost is invoice lag, not recipe deductions. You forward invoices to an address I give you, or your vendors copy them there. The first weeks catch up; that's the product, not a hole I'm hiding. When a supplier moves a price, it flags it. Included, not a separate thing. Setup that proves itself is onboarding, and it's included: “connected” means I actually pulled your data.
Running at Amore — Boone Village, Zionsville, since 2003. The app is live. Next week's order is live. Food cost waits on invoices, so the first weeks show it catching up, not a finished picture on day one.
$349 is $349. Live labor, food cost, next week's order, automated inventory, whatever we ship next. No modules. No surprise SKUs. You start at $99. Then you upgrade, or you don't. I don't nickel and dime you for a feature I hadn't built yet.
- Running
- It works and I use it at my shop today. If it broke this morning I'd know before you did.
- Built
- The code exists and it's tested. Nobody has been handed the result yet — including me, in some cases. Say so out loud.
- Designed
- I know how I'd do it and I've written it down. None of it exists. Don't count on it.
Where this goes next.
Named so you can see the direction, not so you can plan around them. None of this has a price of its own. If it ships, it lands inside $99 or $349. The short list above is the catalog.
- A front desk for your inbox — watches the shop email, files the routine stuff, and only puts in front of you the ones that actually need you, plus a morning summary. Runs at my shop every day. Two honest limits: it hands me the email, it doesn't answer for me, and it's one shop's setup — mine — not a product. Running
- Live labor cost — what labor is costing you while you can still send somebody home, instead of finding out at payroll. Designed. Later it lives inside the $349, not as its own thing. Designed
- Your own app, under your restaurant's name — I built and shipped one for Amore. Yours is included with the $99 site if you enroll an Apple Developer account as your shop and I submit under your name. I will not ship a stack of lookalike apps off my own Apple account. That's how you lose the listing. Running at my shop. Not a third price. Running
- Menu and price snapshots — a dated copy of your whole POS setup, so you can prove what changed and put it back. Built
- Discount and comp audit — every discount rung up, who applied it, what it cost you. Built
- Catering quotes drafted for you — reads the inquiry, prices it off your menu, leaves a finished reply in your drafts. Runs at my shop; never sends on its own. Running
- Fundraiser nights — a school or team books a dine-to-donate night and sees what it earned them. Built and deployed, and nobody has ever booked one through it. Built
- The back-of-house paperwork — checklists, station tasks, write-ups, a handbook in English and Spanish, prep forecasts off your own sales. These exist and my shop runs on the printed copies, but they're my handbook and my stations — yours is a rebuild, not a setting. Built
The list of things I'll never sell you.
Worth as much as the other list. Every one of these is a decision, not a gap.
- I'm not keeping your books.I show you where the money's going. What you do about it is yours. The moment I'm your bookkeeper I'm carrying a liability that makes me expensive and careful, and you need me cheap and direct.
- I'm not answering your phone.There are people selling AI that takes phone orders. It isn't mine and I won't resell it.
- I'm not posting to your social.I built that, ran it at my shop, and switched it off. Nobody wants their voice automated, and it showed.
- I'm not taking your orders.Your POS does that and it does it better than I would. My job is to move orders onto your own counter, not to become another middleman.
- I'm not screening your applicants.Tried it. It error-looped for eleven days before I noticed. A hiring page on your site is a different thing, and that I'll build.
- I'm not going to tell you what you'll make.I'll show you what I see in your numbers. Anybody promising you a percentage hasn't looked at your shop.
Pick a time. I'll actually be there.
If you want the website, I'll build the mockup first and you'll see it finished before you decide. If you want the app, Monday numbers, and next week's order, that's the $349 — site included — and I'll tell you what I need from your POS. Either way you're talking to the guy who built it, because there isn't anybody else.